She signed up for JDate, an online dating site for Jewish singles.“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.
That, however, hasn’t stopped free mobile apps like Tinder and Bumble from stealing users away from the dating site stalwart.“People do end up on those sites looking for relationships, and we see that as our challenge,” says e Harmony CEO Grant Langston.
Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.
After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.
In the late 1990s, after about 35 years of work as a clinical psychologist and marriage counselor, Warren said he decided to test his theory that certain characteristics can predict compatibility and lead to more satisfying relationships.
After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company's matching system.